Anthem
This work supported the launch of a new IP for BioWare Studios, spanning OOH, TVC, social, and digital global assets across a four-phase campaign: Excite, Delight, Launch, and Holiday.
​
I led scoping, budgeting, bidding, staffing, vendor selection, production planning, stakeholder alignment, shoot and post oversight, final delivery, and localization across the full campaign lifecycle.
​
As a high-visibility launch for BioWare, the brief carried significant pressure: build broad awareness for a new franchise, generate real excitement around the title, and drive traffic to hands-on game demos.
​
​The campaign required tight coordination across phased messaging, multiple stakeholders, and global asset delivery timelines while maintaining creative consistency across every touchpoint.
​
OOH / Mixed Media in Time Square
Key Art for all packaging and collateral materials
Launch film directed and written by Neill Blomkamp, produced with Oats Studios, and built to translate in-game concept designs into a cinematic live-action world.
Bacardi
​​​
Integrated TVC and bespoke social assets developed for the launch of Bacardi’s annual campaign.
​
The TVC was directed by Megaforce through MJZ and produced in Buenos Aires, Argentina, enabling the team to extend production value while maintaining budget discipline. The film featured “Born to Wander” by emerging artist Jack Woods.
​
The social assets were created for online use only, shaped by music and talent usage parameters.
​
I led scoping, budgeting, bidding, staffing, vendor selection, production planning, stakeholder alignment, shoot and post oversight, final delivery, and localization across the full campaign lifecycle.
​
The campaign required a production approach that balanced premium brand standards, budget discipline, and platform-specific execution across broadcast and digital touch points.​​
Nike Next Level
Nike
​​
72andSunny’s first campaign for Nike, created in support of the Euro Cup.
​
The centerpiece was a two-minute film directed by Guy Ritchie, shot from the player’s point of view to immerse the audience in the full experience of elite football success, pressure, injury, glamour, and grit. The film featured a roster of global stars including Cristiano Ronaldo, Zlatan Ibrahimović, Ruud van Nistelrooy, Ronaldinho, and Wayne Rooney.
​
This was a high-stakes production for both the brand and the agency. As 72andSunny’s first major campaign for Nike, it required coordinating around multiple athlete schedules, managing international production complexity, and working out of 72andSunny Amsterdam during the agency’s early expansion.
​
The campaign extended across print, online content, television, cinema, and outdoor, building the idea out across a range of players and scenarios. The hero film premiered internationally on April 29 alongside the UEFA Champions League semi-final between Manchester United and FC Barcelona.
​
I drove production planning, coordination, and execution across a complex international shoot and broader integrated campaign rollout, balancing talent logistics, agency growth, and the demands of a high-visibility launch.
The work generated significant industry recognition for its creative ambition and the scale, coordination, and execution required to bring it to life.